Friday 24 January 2014

Turn Prospects into Customers Fast by Using Click to Call

High Conversion Sells, Would people spend as much as they do on PPC if they thought that average conversion was more like 0.5%? Probably not.  In fairness, they probably also wouldn't spend as much on conversion improvement and usability. Having an achievable goal that sounds nice (and 2-3% sounds pretty good to most people) encourages people who are falling short to pursue conversion-dependent products and services. That's not a conspiracy theory, just an economic fact.
Can I limit the times that people call? Yes. Click-to-Call allows you to set the times that people can call.

What is needed? The visitor needs the necessary audio devices for making computer-based calls. Basically that would be a microphone and speakers. They could also use their phones. For instance, a person might be browsing the company’s site using his smartphone and clicking the click-to-call widget fires the phones calling module that handles the call as any other mobile call.
Many Ways to Use Click to Call, Click to call can be used not only on a website or blog but also on banner advertisements and in search engines. Some businesses will also include such links in their emails, PDFs and newsletters. Such access gives consumers all of the information they need to click, call and communicate with a business.

Get creative and be realistic about results. When you have maxed your conversion rates, than get more traffic. Keep working with your Website to get better results, and remember it is always under construction!

Now, let's say that you've got a regular flow of visitors coming into your website, but you still aren't seeing any sales. In fact, when you take a look at the data found within your Google Analytics account, you're surprised to see that most visitors are only spending a few seconds on your site before clicking away.

Looking for more information about click to call, Check out this site

The points above just skim the surface of good web design. There are many more do's and don'ts of website building, which you should take into account when building your site or redesigning it.
Now that you know how to write good headlines, I'm going to reveal the secret to the trick question I asked about headline A and headline B before. The real answer is, it depends. I know this from experience. I can’t tell you how many times I've stared at a list of good headlines for a single page, picked my favorite, then tested them only to determine that I was dead wrong.

Include a Call to Action; Make sure your website design includes a definite call to action. Encourage people to follow your blog. Offer a free e-book about your topic or field. Ask people to provide their email for updates about sales and discounts. Grab more information about your visitors and find a way to stay in touch with them to encourage visitors to take action to watch conversion rates source.
The simplest way to demonstrate this is by adding your address and contact information to your website. This will instantly show visitors that you are a real organization and not a faceless website.
Don't stress yourself out too much in this step. There are hundreds of different copywriting techniques out there mastering them all is pretty much impossible without years of study. Do the best you can for now and we'll discuss an easy way to improve the effectiveness of your calls to action in Step.

Write copy that connects - As you can see in the screenshot, the page leads with an immediate call to action Contact Us Now. Not bad, it's direct but probably a little too direct for most people. it's like the guy at the school dance who just goes around asking girls to dance with him. Sure, it will work eventually but the success rate is pretty low.
You should always be willing to make changes to your blog and it's posts. If you are writing some great blog posts but no one is reading it then you need to change your approach. Either you should change your content or change your audience. In most of the cases, changing the content works really well.

Thursday 12 December 2013

The Role of Click to Call for Business

These phone can either be landlines, mobiles or VoIP. Clicking the Click-to-Call icon simply initiates the call to both phones: it's an instant connection without any additional hardware or software required.

Yes, I know you're thinking, 'But that is something only large companies can afford.'
I'm sure you've all read the stories and case studies about companies like Coke and Red Bull and their amazing tales of digital triumph. But not everyone has multi-million dollar budgets, an international marketing team and a retail brand that has been built up over decades.

Contact us today for a free report on wealth management.

Luckily, right at that stage, the CTA changes to a 'learn more' CTA that is just as visually compelling. It's like getting a punch in the face, but you're not even mad about it. It's pretty cool. I recommend popping over to their site to give the experience a whirl.

Consider another question: which of these situations would you rather be in? 100 visitors/day converting at 5%, 500 visitors/day converting at 1%, 5,000 visitors/day converting at 1%
Despite social media no longer being a fledgling channel, our respondents indicated that social media ad placements generated just 2% of overall traffic, with just 1% that converted. Has your company invested significant time and resources into strategic social media ad placements? What were the results? Has low performance made you reconsider social media ads when budgeting for future lead generation efforts?

What are the call charges? The call charges can be found on Delacon's website, in the rates section.
Web users tend to be put off by large blocks of text, so keep paragraphs short and sweet and prose as concise as possible, particularly when it comes to product descriptions on ecommerce sites. The perfect website copy will be engaging and succinct, while photography must be clear, large and abundant, with alternate and detail shots available, Whitney says.

A few of the rules you'll want to keep in mind include:

Chef Jacobs Yola Website Makeover Before and After

Use powerful words. In the second example shared above, the words free and Cutting-edge are designed to provoke emotions. Using these types of power words inspires feelings and emotions in your readers both of which can lead to eventual action.

To give you more views about this topic, visit this website

To give your users want they want, first you need to establish exactly what that is. Two of the experts we canvassed on this subject used exactly the same phrase to outline this point: Get obsessive about analytics. What are your users motivations? What keywords are driving them to your site?
An address - bricks and mortar, not a P.O. Box - is a good start. A phone number, with people answering the phone, also helps. Showing a privacy policy and explaining shipping procedures clearly can also help the user to trust you. If you have a SSL certificate, show the 'VeriSign Secured' logo to the user.

Design and content also play a part in trust. A poor design gives off an unprofessional feeling. If a company can't afford a decent website, or won't spend the money on it, how can a user be sure their order will be treated with the importance it deserves? If content is inaccurate or badly written, the same applies - show that you take pride in what you do.

Have a Clear Returns Policy, Returns on the web are, and are likely to remain, a major issue for consumers. With a bricks and mortar shop, the customer knows where the shop is and that to return the product they simply have to go back there and explain the problem. With the web, this is more of an issue. This is especially true for clothing (where people cannot try things on before buying).

Users are impressed with sites with a good returns policy and are more likely to buy from them. Have people phone for returns - they can then explain the problem to a real person, which is always a good first step. Free return shipping is usually a good option, if commercially viable. People don't like to pay to return things, especially if it is a mistake by the retailer.

Thursday 14 November 2013

Australia's Leading Provider of Click to Call Services

You don't want to overwhelm or confuse your visitors, so limit the number of CTAs you have on your website. For instance, Hubspot has three CTAs on the bottom of their homepage: Call us, request a demo, or start a free trial.

Here's an example. Say you've just done some searching online for new cars. You've arrived at an automotive review website. Which headline below is more likely to capture visitors attention and keep them reading?

FitBolt - Oh my gosh! It's a CTA that isn't horizontal! Blasphemy? Not at all. Especially when it's coupled with delightful graphics, forward-thinking styling, three CTAs that entertain visitors at every stage of their funnel , and a little dose of humor to top it all off.

Once you get visitors interested in your website design, you want them to remember it. Have a simple website name that matches your business or it's basic offerings. Conversion means establishing a notable brand. Include a recognizable logo that represents your business in a positive way. These elements might seem simple but they make people remember your business and boost conversion.

They also give you a more professional image to inspire a feeling of trust when people visit your website and encourage visitors to take action. When your website design is reputable, it will encourage visitors to take action. The same names and images should be used on all your correspondence including emails, letters and flyers. Conversion rates improve when you are consistent and it will encourage visitors to take action.

Update Your Content Frequently

Dropbox - Dropbox design has always impressed me with it's whimsy and simplicity. This is no exception. They employ tons of white space, and what you can't see (but I encourage you to check out their website) is that the screens on all three devices are animated GIFs. These GIFs serve two purposes: They draw the eye, and they also explain what Dropbox is. Because the GIFs populate the image across one device, then the next, then the next, it makes it clear that using Dropbox, you can access a file across multiple devices.

Now that you know how to write good headlines, I'm going to reveal the secret to the trick question I asked about headline A and headline B before. The real answer is, It depends. I know this from experience. I cant tell you how many times I've stared at a list of good headlines for a single page, picked my favourite, then tested them only to determine that I was dead wrong.

Excellent loading time, Test the placement and wording of calls to action. Consider doing A/B testing to pinpoint what works best for your audience. Don't stress yourself out too much in this step. There are hundreds of different copywriting techniques out there mastering them all is pretty much impossible without years of study. Do the best you can for now and we'll discuss an easy way to improve the effectiveness of your calls to action in Step.

Check out this website Here, they call themselves the 1300 number guyz.

We recommend, taking this a step further however, and encourage anyone building a website to add a About Us ' page that outlines the history of the organization, as well as details of any press you may have received or awards won. The more a visitor feels they know about your organization, the more trust they will have in it.

This kind of testing also called A/B testing allows you to determine which headline has the highest conversion rate with your real website visitors. Once you know which headline is better, you can end the test and edit your web page to only show the better headline to all website visitors.
Using A/B testing allows you to determine which headline has a higher conversion rate.
10 Make Appropriate Changes, You should always be willing to make changes to your blog and it's posts. If you are writing some great blog posts but no one is reading it then you need to change your approach. Either you should change your content or change your audience. In most of the cases, changing the content works really well.

Your products aren't advertised prominently enough on your website to attract interest.


Friday 1 November 2013

Call Centers Services Providers in Australia

If ancillary information is not really necessary at any point in the sales process, avoid wasting the time of your customers by asking for too much. Instead, try encouraging them to browse the website and offer quick assistance should they feel the need to contact for help. Simple Click To Call Click to Call buttons are a great way to give your visitors an easy way to seek customer service, and can put them in touch with the appropriate salesperson with a quick click. You also are allowing the user to choose between a chat, call, or video chat session, giving visitors a multimedia communication channel to your business.

Copyblogger's curated roundup of writing and productivity links encourages the reader to follow @copyblogger on Twitter for more links.

Invite readers to explore There are tools such as YARPP and LinkWithin that will automatically display links to your related articles at the bottom of each post.

A post on Content Marketing Institute's blog invites readers to download an ebook for more examples.
Yet, despite the fact that email campaigns generated about half of the overall traffic of organic search, they were responsible for very similar conversion rates. Has your company seen similar success in generating traffic with email marketing campaigns? Have your optimization efforts made organic search your most effective way to generate leads that convert?

Provide clear and relevant topics- Display your blog post categories in the sidebar and use these to tell your readers exactly what topics you're knowledgeable about.

Use a Memorable Name and Logo, Businesses that want to increase their web traffic , sales and client base should consider investing in click to call features. This technology is easy to add to a website and increases direct communication with potential customers. People love to feel special and appreciated. A positive discussion between a consumer and agent is sure to improve a business's image and reach.
Be Clear, Open and Honest, If you have a product out of stock, say so. Few things annoy users as much as reading all about a product they are after, adding it to a cart, and starting the checkout process - only to find out the product isn't actually available.

However, Marcus Brennand, MD of web design specialists Digital Marmalade, warns against overloading your homepage. Too many graphics and automatically loading videos can end up doing more harm than good. There is a fine line between building a site rich in content and it being user friendly, a point which some fail to realise, he says. If the landing page takes too long to load or looks cluttered you may well lose a customer to another site, as they just cant find what they are looking for. Anything below the fold doesnt need to load immediately and flash can pull in images when they are needed.

The most simple way to demonstrate this is by adding your address and contact information to your website. This will instantly show visitors that you are a real organization and not a faceless website.
Don't stress yourself out too much in this step. There are hundreds of different copywriting techniques out there mastering them all is pretty much impossible without years of study. Do the best you can for now and we'll discuss an easy way to improve the effectiveness of your calls to action in Step.

It is much more effective to start from the other end and write as if you were a customer visiting your website. So, you have to put yourself in the shoes of the customer. Think of the situation of someone coming to this website who is looking for help with debt. You are probably paying off a bunch of credit cards and other bills. you're stressed out, tired of going backwards financially and a little embarrassed that you've got yourself into this position.

In this case, it's likely that visitors don't see a compelling reason to purchase your products. Generally, this is more of a marketing problem than a website structure problem, but it still deserves your attention! A lack of product interest could result from a number of different situations, including any of the following options: Check out this link they are great Click to Call Provider.

Thursday 10 October 2013

Call me Now Button

Call me Now Button
Choosing a great call me now button as A Call To Action that's Appropriate For Your Business, For years CTAs have directed site visitors to simple contact forms or contact us pages. In many cases they simply display the phone number for the business. Many sites today have click-to-chat services that work well as long as you can ensure someone is there to respond when a customer is in need. It is important to take in to account what type of product/service you are selling, your audience, and your ability to maintain constant communication with your sites visitors. We cant all afford a call center staff to handle when the phones start ringing off the hook (though, a great problem to have). don't over-extend yourself by promising 24/7 responses when your one sales guy takes the weekend off like everyone else. Of course, with some of the newer services out there, scheduling and routing features are built in so those issues can be avoided if handled correctly.
It Depends Who Measures It, Even if we could look at all of the conversion rates reported and average them, one big problem is that we can only include people who are actually tracking their conversion rates. I suspect that anyone savvy enough to track their conversion is also focused on improving conversion. If we only count the people who know what their number is, we're almost definitely overestimating. When you've finished reviewing this list revisit your own site, add a compelling call to action, and watch your sales pick up.

As Greg demonstrated with Simple Click To Call and a single click, you can now put the most important part of your business on your website you. Other features bundled with core eVoice service include a local or toll-free number that you can use to build presence for your business in a specific area code; an auto attendant that lets you route inbound calls wherever you'd like to receive them (mobile or landline); call recording; and companion mobile apps for Android and Apple iOS. Fully engage the user with a Beautiful website.

Now that you know how to write good headlines, I'm going to reveal the secret to the trick question I asked about headline A and headline B before. The real answer is, It depends. I know this from experience. I cant tell you how many times I've stared at a list of good headlines for a single page, picked my favourite, then tested them only to determine that I was dead wrong. The information that's immediately apparent on your website doesn't match up with user expectations about what they'd find upon clicking through your website. As an example, if your meta description hypes up your page's content, natural search visitors may be disappointed if they encounter lackluster copy once they arrive on your site. You can read more about call me now button from this article : 
http://blogs.lib.berkeley.edu/newdirections.php/click_to_call_another_way_to_connect_wit

Let Your Visitors Tell You Which Headlines They Like Best, Start with a single page of your website that receives a lot of traffic such as your home page. Write two new headlines for the page using the five guidelines above. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email even if they don't at first. Contact information will go along way to boosting your long-term credibility. Nigel Muir, MD of search and PPC specialists DBD Media, explains: You may find that 50% of visitors land on your homepage and then leave immediately, which would lead you to question the relevancy of the search terms you are using, or the quality of your homepage. Or, you may find that 80% of people who place an item in your shopping basket then abandon the process before completing a sale perhaps you are asking for too much personal information, or have a surprise credit card or delivery charge on this page.

Do you make it easy to verify the information on your website? Instead, we could use some copy that would connect with how the visitor is feeling. But you wont know which headline your visitors prefer until you test it. Click here for information on this topic .