These phone can either be landlines, mobiles or VoIP. Clicking the Click-to-Call icon simply initiates the call to both phones: it's an instant connection without any additional hardware or software required.
Yes, I know you're thinking, 'But that is something only large companies can afford.'
I'm sure you've all read the stories and case studies about companies like Coke and Red Bull and their amazing tales of digital triumph. But not everyone has multi-million dollar budgets, an international marketing team and a retail brand that has been built up over decades.
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Luckily, right at that stage, the CTA changes to a 'learn more' CTA that is just as visually compelling. It's like getting a punch in the face, but you're not even mad about it. It's pretty cool. I recommend popping over to their site to give the experience a whirl.
Consider another question: which of these situations would you rather be in? 100 visitors/day converting at 5%, 500 visitors/day converting at 1%, 5,000 visitors/day converting at 1%
Despite social media no longer being a fledgling channel, our respondents indicated that social media ad placements generated just 2% of overall traffic, with just 1% that converted. Has your company invested significant time and resources into strategic social media ad placements? What were the results? Has low performance made you reconsider social media ads when budgeting for future lead generation efforts?
What are the call charges? The call charges can be found on Delacon's website, in the rates section.
Web users tend to be put off by large blocks of text, so keep paragraphs short and sweet and prose as concise as possible, particularly when it comes to product descriptions on ecommerce sites. The perfect website copy will be engaging and succinct, while photography must be clear, large and abundant, with alternate and detail shots available, Whitney says.
A few of the rules you'll want to keep in mind include:
Chef Jacobs Yola Website Makeover Before and After
Use powerful words. In the second example shared above, the words free and Cutting-edge are designed to provoke emotions. Using these types of power words inspires feelings and emotions in your readers both of which can lead to eventual action.
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To give your users want they want, first you need to establish exactly what that is. Two of the experts we canvassed on this subject used exactly the same phrase to outline this point: Get obsessive about analytics. What are your users motivations? What keywords are driving them to your site?
An address - bricks and mortar, not a P.O. Box - is a good start. A phone number, with people answering the phone, also helps. Showing a privacy policy and explaining shipping procedures clearly can also help the user to trust you. If you have a SSL certificate, show the 'VeriSign Secured' logo to the user.
Design and content also play a part in trust. A poor design gives off an unprofessional feeling. If a company can't afford a decent website, or won't spend the money on it, how can a user be sure their order will be treated with the importance it deserves? If content is inaccurate or badly written, the same applies - show that you take pride in what you do.
Have a Clear Returns Policy, Returns on the web are, and are likely to remain, a major issue for consumers. With a bricks and mortar shop, the customer knows where the shop is and that to return the product they simply have to go back there and explain the problem. With the web, this is more of an issue. This is especially true for clothing (where people cannot try things on before buying).
Users are impressed with sites with a good returns policy and are more likely to buy from them. Have people phone for returns - they can then explain the problem to a real person, which is always a good first step. Free return shipping is usually a good option, if commercially viable. People don't like to pay to return things, especially if it is a mistake by the retailer.
